Category: Online Marketing
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The Art of Storytelling in Business-How to Persuade with Story
Once upon a time. Does that phrase ring a bell with you? What do you expect now? A story? You loved that phrase when you were a child, didn’t you? Your mother or father was going to tell you a story. We all love stories, and share them in our lives every day. Some might…
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6 Common Reasons Why Many Small Business Blogs and Websites Fail to Deliver Results
Is your business blog or website failing to deliver any concrete results? Do you struggle to attract visitors and traffic? Are your conversion rates poor? There are a multitude of reasons why many websites and blogs of small businesses fail to deliver any effective results. Here are 6 common ones that I encounter regularly: 1.…
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How to Generate an Endless Supply of Business Blogs that Will Grow Your Client List and Your Readers Will Love
It happens the best of us, you know. You’ve no idea what to write about on your blog. You’ve completely run out of ideas for your blog posts. Has your well of inspiration run completely dry? This has happened the very best of writers too, from time to time. It’s happened me too but what…
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How a Little Employment Law Blog Attracts Over 2,000 Visitors Per Day (and What You Can Learn For Your Business)
If you were providing a service, and your blog or website was generating 2,000 visitors per day, could you generate many new clients for your business, do you think? 18 visitors. On the 1st of April, 2013 I started a little website focusing on a particular area of law in Ireland-employment. It attracted 18…
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7 Tasty Tips for Easy, Effective LinkedIn Marketing (and ‘A Man Walks Into a Bar’)
Hogwash. The internet is full of junk-especially about social media marketing. Theory being peddled as fact. What’s the story with LinkedIn? Should you spend time on it? Or is it just Facebook for professionals (or fake, wanna be professionals), with an expensive Premium version and eye wateringly expensive advertising rates? By the end of this…
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6 Steps to Publishing Your 1st Book-What You Can Learn From “50 Shades of Grey”
Have you ever thought or dreamt about publishing a book? Have you a story to tell? They say there’s at least one story inside everyone. Have you a particular expertise or experience to share, and which would be helpful to others? Nowadays, it’s easy to publish your own book. Did you know that “50 Shades…
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5 Email Marketing Mistakes That Make You Look Dumb
Let me guess… You haven’t started email marketing yet. You’re pressed for time, and social media marketing seems to soak up what little marketing time you have like a sponge. You’ve probably read that marketing with email is stunningly effective, but there are just so many demands on your time. And you’re not quite sure…
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Why You Should Get Rid of the Fear of Selling Once and For All
Do you ever worry about being seen as a sleazy salesman? As a cheesy slimeball? Do you feel uncomfortable trying to make sales? Well, you shouldn’t. Because “nothing happens until someone sells something”. This quote has been attributed to Thomas J. Watson, the former CEO and Chairman of IBM and to Peter Drucker, the legendary…