Online Marketing

How to Market Your Small Business Online with No Budget and No Technical Skills

Would you like to know how to market your business online with virtually no budget? It’s possible, you know. And this piece will tell you how. Digital marketing for small businesses can seem intimidating, complex, and expensive. It doesn’t have to be that way at all. Set out below is a simple but effective method …

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Are You Using the Seven Principles of Persuasion in Your Business?

Influence. Persusasion. How do you really persuade? The psychology of persuasion has been exercised in all types of situations for centuries. From the disciples in the Bible to prisoner of war camps to quasi religious cults to the science of selling and the marketplace. And to Moore Street traders in Dublin. Yes, Moore Street. “Get …

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Are You Guilty of Committing These 24 Common Mistakes in your Online Marketing?

Make a fool of yourself lately? It’s easy to do, you know. Since starting to market my business online I have made a lot of mistakes. But I’ve learned from them. Here are 24 costly blunders-I have made most of them at one time or another. Hopefully listing them here will help you avoid all …

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13 Things Every Entrepreneur or Small Business Owner Should Know About Digital Marketing

Confused about digital marketing? Or more to the point: are you confused about what actually works in online/digital marketing? Do you run the risk of listening to spoofers-self appointed “gurus” who don’t actually put their theory into practice every day? Here are 13 things which might give you a small insight of what’s involved: Digital …

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“Headless Body in Topless Bar”-The Critical Importance of Persuasive Writing in Marketing Your Business

Attention. It’s a scarce (and valuable) commodity. Especially for small businesses with limited budgets. The tabloid newspapers fight for attention every single day in an ultra-competitive market. The “Headless Body in Topless Bar” headline is one of the more lurid and attention grabbing newspaper headlines employed by a tabloid newspaper in New York, the “New …

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What Aristotle Can Teach Small Business Owners About the Art of Persuasion

Aristotle. What could you, as a small business owner, learn from a dead Greek philosopher? Lots actually. Let me explain. Firstly, it’s critical to know what copywriting is. Copywriting is simply the writing of materials designed to persuade and sell. In short, it’s persuasive writing. It could be on your website or blog; it could …

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Email Marketing for Small Business-What You Need to Know and the 2 Common Mistakes to Avoid

“The money is in the list”. This is a phrase that you will read and hear regularly when you being to learn how to market online. “The list” is a list of subscribers generated from your website or blog. And here’s a challenge for you: go to the website or blog of any guru, expert …

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21 Surprising Reasons Why Every Small Business Should Have a Simple Blog or Website

Don’t have a website or blog? An easy to navigate, informative blog is all you need to establish you or your business as a trusted authority. If you are a small business owner and you don’t have a business blog or website you should take the 5 minutes it takes to read this page. Because …

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