Online Marketing

How I Sold 306 Kindle Books in 5 Days Last Week, and 3 Vital Lessons for Entrepreneurs

Stunned, I was. It was beyond my wildest expectations. And my birthday, too! 256 books sold on Monday 5th February, 2018-one day. Let me explain. I have a number of books for sale on the Kindle publishing platform. A few years ago I decided to take advantage of what Jeff Bezos has created with Amazon …

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1 Email Marketing Mistake that Makes You Look Stupid and Lazy

I would attribute a huge part of my success in growing my solicitor’s practice to email marketing. Anybody with an ounce of sense can, with a little research and study of online/digital marketing, quickly recognise the stunning power of email marketing in helping you grow your business. However, it is not all plain sailing. In …

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Social Proof-Don’t Overlook This Stunningly Effective Tool for Your Business

Holy s**t! That was my son’s reaction when I showed him the Facebook page. Do you know the way young people know everything? The way they are all full of piss and vinegar? My son’s 19, so anything that would impress him in relation to social media is worth a second look. And if you …

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The Art of Marketing Your Services Business Online-Kindle and Paperback

Have you a service based business? Do you want to increase your client base? Are you confused about what actually works to grow your business on the internet? Yes, it’s easy to be confused. Because there is lots of conflicting advice. About blogging, websites, social media marketing, video, audio, YouTube, podcasting, search engine optimisation, guest …

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2 Powerful Marketing Lessons from a Farm Safety Campaign by the Health and Safety Authority

“Because McGeadys’ farm became the bank’s farm.” There are not too many farmers around Ireland who could ignore a radio ad which explains how a family farm became the bank’s farm. The beginning of this latest ad from the HSA begins: “The story of how a family’s name got wiped off the map. Because McGeady’s …

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What You Can Learn From William Shakespeare to Grow Your Business

William Shakespeare, perhaps the greatest playwright in the English language, can help you grow your business. What the fluff? Have you lost your marbles, I hear you ask? Let me explain. Have you ever heard of Freytag’s pyramid? No? I don’t blame you. I didn’t either, until I began researching the power of story in …

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