Tag: copywriting
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Have You These 4 Essential Elements in Your Sales Page?
Have you a sales page on your website or blog? Even if you haven’t a dedicated sale page you will still want website/blog visitors to purchase your service or product. If you have, there are 4 things that are absolutely essential if you want it to be effective in making sales of your product or…
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What You Can Learn from Ernest Hemingway to Tell Your (Business) Story
It happens to the best of us, you know. Not too long ago I came across a group discussion on Linkedin in one of the groups of which I am a member-it’s for lawyers/solicitors. In his reply to the discussion, one of the members told a joke. It was about a lady who goes to…
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“Headless Body in Topless Bar”-The Critical Importance of Persuasive Writing in Marketing Your Business
Attention. It’s a scarce (and valuable) commodity. Especially for small businesses with limited budgets. The tabloid newspapers fight for attention every single day in an ultra-competitive market. The “Headless Body in Topless Bar” headline is one of the more lurid and attention grabbing newspaper headlines employed by a tabloid newspaper in New York, the “New…
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The Shocking Truth About Direct Mail Marketing-The Facts You Should Know
Have you ever considered using direct mail in your business? It still works, you know. Although it mightn’t appear sexy. Direct mail is a marketing format that is greatly underrated and overlooked by small businesses in Ireland. This is partly because of the hype surrounding social media marketing. Unfortunately much of the hype surrounding digital…
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What Aristotle Can Teach Small Business Owners About the Art of Persuasion
Aristotle. What could you, as a small business owner, learn from a dead Greek philosopher? Lots actually. Let me explain. Firstly, it’s critical to know what copywriting is. Copywriting is simply the writing of materials designed to persuade and sell. In short, it’s persuasive writing. It could be on your website or blog; it could…