Have you a sales page on your website or blog?
Even if you haven’t a dedicated sale page you will still want website/blog visitors to purchase your service or product.
If you have, there are 4 things that are absolutely essential if you want it to be effective in making sales of your product or service.
Let’s take a look at what they are. Sounds good?
The 4 questions are what, who, why, and when.
1. What is it?
The first thing to address is to answer the question, “what is it?”. This might seem obvious to you, and it probably is, but you must guard against the well-known curse of knowledge.
You are completely familiar with your product or service; in fact, you may have created it and lived with it with passion for years. We all take things for granted.
But, your website visitor may never have heard of you or your product or service.
So, you must be absolutely clear about what your product or service is, what it does, who it helps, and what problems does it solve for your reader.
2. Who are you?
You need to address the question, “who are you?”
Why should the reader believe you? Why should she trust you?
Have you the necessary expertise and experience to help her solve her problem?
Do you know what you are talking about? Can you show this?
3. Why is your product/service essential for the reader?
Why does the reader need what you have to sell? Why can they not do without it if they want to solve their problem?
4. When will they see results?
If the reader buys your product or service, when will they see results?
People are impatient for solutions to problems, and nowadays especially are used to shortened time spans, shortened attention spans due to social media usage etc.
An effective sales page on your website or blog, or in print, will need many more components.
But without the four essentials above it is very unlikely to perform in the way you deserve, or is supportive of your business.