Tag: persuasive writing
-
What You Can Learn from Ernest Hemingway to Tell Your (Business) Story
It happens to the best of us, you know. Not too long ago I came across a group discussion on Linkedin in one of the groups of which I am a member-it’s for lawyers/solicitors. In his reply to the discussion, one of the members told a joke. It was about a lady who goes to…
-
“Headless Body in Topless Bar”-The Critical Importance of Persuasive Writing in Marketing Your Business
Attention. It’s a scarce (and valuable) commodity. Especially for small businesses with limited budgets. The tabloid newspapers fight for attention every single day in an ultra-competitive market. The “Headless Body in Topless Bar” headline is one of the more lurid and attention grabbing newspaper headlines employed by a tabloid newspaper in New York, the “New…