Copywriting

2 Powerful Marketing Lessons from a Farm Safety Campaign by the Health and Safety Authority

“Because McGeadys’ farm became the bank’s farm.” There are not too many farmers around Ireland who could ignore a radio ad which explains how a family farm became the bank’s farm. The beginning of this latest ad from the HSA begins: “The story of how a family’s name got wiped off the map. Because McGeady’s …

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What You Can Learn From William Shakespeare to Grow Your Business

William Shakespeare, perhaps the greatest playwright in the English language, can help you grow your business. What the fluff? Have you lost your marbles, I hear you ask? Let me explain. Have you ever heard of Freytag’s pyramid? No? I don’t blame you. I didn’t either, until I began researching the power of story in …

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How to Write an Eye-Catching Headline To Get Your Content Noticed and Read Online

  It’s an easy mistake to make. It happens the best of us. You shed blood, sweat and tears producing great content. You share it on Twitter, Facebook, Google Plus, and LinkedIn-and nothing happens. Nada. Zilch. It isn’t even noticed. It’s just drowned in a sea of rubbish. But your great content is going to …

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