Have You These 4 Essential Elements in Your Sales Page?
Have you a sales page on your website or blog? Even if you haven’t a dedicated sale page you will still want website/blog visitors to purchase your service or product. If you have, there are 4 things that are absolutely essential if you want it to be effective in making sales of your product or […]
2 Powerful Marketing Lessons from a Farm Safety Campaign by the Health and Safety Authority
“Because McGeadys’ farm became the bank’s farm.” There are not too many farmers around Ireland who could ignore a radio ad which explains how a family farm became the bank’s farm. The beginning of this latest ad from the HSA begins: “The story of how a family’s name got wiped off the map. Because McGeady’s […]
How to Write an Eye-Catching Headline To Get Your Content Noticed and Read Online
It’s an easy mistake to make. It happens the best of us. You shed blood, sweat and tears producing great content. You share it on Twitter, Facebook, Google Plus, and LinkedIn-and nothing happens. Nada. Zilch. It isn’t even noticed. It’s just drowned in a sea of rubbish. But your great content is going to […]
Why the “Ryanair Business Class” Ad Makes a Common, Avoidable Mistake
Did you hear the Ryanair business class radio ad which came out a few months ago? The one for “business class” seats. I heard it again on the radio at the weekend when I was out walking. The end of the ad is clever. Funny. Humorous. Amusing. But there is a problem with that. Let […]