Author: Terry Gorry
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A Simple Blog is Probably All You Need to Promote Your Business Online
It’s hard to believe. But it’s true. Despite all the advances in technology, despite the growth in social media sites, despite the growth in the “guru” industry, all you need to promote your business online is a simple blog or website. It can difficult to persuade other small business owners of the veracity of this…
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Why the “Ryanair Business Class” Ad Makes a Common, Avoidable Mistake
Did you hear the Ryanair business class radio ad which came out a few months ago? The one for “business class” seats. I heard it again on the radio at the weekend when I was out walking. The end of the ad is clever. Funny. Humorous. Amusing. But there is a problem with that. Let…
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How to Market Your Small Business Online with No Budget and No Technical Skills
Would you like to know how to market your business online with virtually no budget? It’s possible, you know. And this piece will tell you how. Digital marketing for small businesses can seem intimidating, complex, and expensive. It doesn’t have to be that way at all. Set out below is a simple but effective method…
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Are You Using the Seven Principles of Persuasion in Your Business?
Influence. Persusasion. How do you really persuade? The psychology of persuasion has been exercised in all types of situations for centuries. From the disciples in the Bible to prisoner of war camps to quasi religious cults to the science of selling and the marketplace. And to Moore Street traders in Dublin. Yes, Moore Street. “Get…
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Are You Guilty of Committing These 24 Common Mistakes in your Online Marketing?
Make a fool of yourself lately? It’s easy to do, you know. Since starting to market my business online I have made a lot of mistakes. But I’ve learned from them. Here are 24 costly blunders-I have made most of them at one time or another. Hopefully listing them here will help you avoid all…
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13 Things Every Entrepreneur or Small Business Owner Should Know About Digital Marketing
Confused about digital marketing? Or more to the point: are you confused about what actually works in online/digital marketing? Do you run the risk of listening to spoofers-self appointed “gurus” who don’t actually put their theory into practice every day? Here are 13 things which might give you a small insight of what’s involved: Digital…
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“Headless Body in Topless Bar”-The Critical Importance of Persuasive Writing in Marketing Your Business
Attention. It’s a scarce (and valuable) commodity. Especially for small businesses with limited budgets. The tabloid newspapers fight for attention every single day in an ultra-competitive market. The “Headless Body in Topless Bar” headline is one of the more lurid and attention grabbing newspaper headlines employed by a tabloid newspaper in New York, the “New…
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How to Grow Your Business Online With Content Marketing
Content marketing. It’s probably a phrase that you’ve heard bandied about in the last couple of years, especially if you have taken an interest in online or digital marketing. It might surprise you to know that content marketing has been with us for a very long time. But it just wasn’t called “content marketing” then.…
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The Shocking Truth About Direct Mail Marketing-The Facts You Should Know
Have you ever considered using direct mail in your business? It still works, you know. Although it mightn’t appear sexy. Direct mail is a marketing format that is greatly underrated and overlooked by small businesses in Ireland. This is partly because of the hype surrounding social media marketing. Unfortunately much of the hype surrounding digital…
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What Aristotle Can Teach Small Business Owners About the Art of Persuasion
Aristotle. What could you, as a small business owner, learn from a dead Greek philosopher? Lots actually. Let me explain. Firstly, it’s critical to know what copywriting is. Copywriting is simply the writing of materials designed to persuade and sell. In short, it’s persuasive writing. It could be on your website or blog; it could…