Tag: storytelling
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2 Powerful Marketing Lessons from a Farm Safety Campaign by the Health and Safety Authority
“Because McGeadys’ farm became the bank’s farm.” There are not too many farmers around Ireland who could ignore a radio ad which explains how a family farm became the bank’s farm. The beginning of this latest ad from the HSA begins: “The story of how a family’s name got wiped off the map. Because McGeady’s…
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The Art of Storytelling in Business-How to Persuade with Story
Once upon a time. Does that phrase ring a bell with you? What do you expect now? A story? You loved that phrase when you were a child, didn’t you? Your mother or father was going to tell you a story. We all love stories, and share them in our lives every day. Some might…
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What You Can Learn from Ernest Hemingway to Tell Your (Business) Story
It happens to the best of us, you know. Not too long ago I came across a group discussion on Linkedin in one of the groups of which I am a member-it’s for lawyers/solicitors. In his reply to the discussion, one of the members told a joke. It was about a lady who goes to…