Blogging Online Marketing

How I Sold 306 Kindle Books in 5 Days Last Week, and 3 Vital Lessons for Entrepreneurs

Click on image to enlarge

Stunned, I was. It was beyond my wildest expectations.

And my birthday, too!

256 books sold on Monday 5th February, 2018-one day.

Let me explain.

I have a number of books for sale on the Kindle publishing platform. A few years ago I decided to take advantage of what Jeff Bezos has created with Amazon and Kindle publishing. At its essence Kindle publishing allows small business owners like me publish what we like, when we like.

The good news is that there are no gatekeepers now, nobody whose permission I require. No seal of approval required.

And I could care less for anyone who looks down their nose at ‘self publishing’, as somehow a lesser form of writing and publishing.

Kindle countdown deal

Last week I decided to do my first price promotion since 2016. It’s called a Kindle Countdown deal.

It works like this: the regular price of one of my Kindle books is £9.99. The Kindle countdown deal allows me to discount this book to £.99 and increase the price in 5 increments over the following 5 days, reverting back to its previous, regular price of £9.99.

To recap, the promotion started on Monday 5th Feb at 8 am and the price of the book was £.99.

Then the price of the book increased each day for 5 days as follows:
£.99 (Monday 5th Feb)
£9.99 (original list price) (Monday 12th Feb at 12 am)

I did a Kindle countdown deal for four of my books:

Employment Law in Ireland: The Essentials for Employers, Employees, and HR Managers

27 Irish Employment Law Cases: Priceless Lessons for Employers and Employees from Decided Cases of the EAT, Equality Tribunal, and High Court

How to Carry Out a Workplace Disciplinary Procedure: Avoid Costly Claims for Unfair Dismissal and Other Employment Related Claims

The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy


The results are as follows:

5th Feb: 256 units sold

6th Feb: 33 units sold

7th Feb: 12 units sold

8th Feb: 1 units sold

9th Feb: 4 units sold

Total sold over 5 days 306

Click on image to enlarge


Promotion of the deal

I promoted the deal in two main ways:

Why publish on Kindle?

Two main reasons: 1) it’s easy to do, and 2) it allows a person in a particular field or niche to position themselves as an expert, a trusted authority.

Lessons for entrepreneurs and small business owners

There are broader lessons, however, that you can learn from this.

  1. You don’t need permission.

If you are an entrepreneur, small business owner, a grinder, hustler, budding entrepreneur, or wannabe writer, the good news is you don’t need permission or a seal of approval from anyone anymore. Amazon and Kindle allow you to just do the work now and publish your own story, thought leadership, expertise, or, quite frankly, whatever you want.

You can also publish on your own blog or YouTube channel or podcast.

2.Traditional bookstores are screwed.

Last week it was a long established, much loved book shop in Cork that closed down. The previous week I listened to a bookshop owner on the Sean O’Rourke radio programme who is struggling in Dublin. She even told the story of a lady who came into her shop, had a coffee and read her book on her Kindle, and then complimented the shop owner for such a ‘charming little shop’ after spending an hour there and having a coffee while she read her Kindle.

Fighting against Kindle, fighting against Amazon, fighting against the convenience and price of shopping online for books when you live in a rural area and have virtually every book ever published downloadable within 10 seconds, many of them for free (the classics), is a futile exercise.

I love books and have read copiously for years. I have spent years trawling bookshops, but not in the last few years. I cannot remember when I bought a physical book in a shop last.

On a wet, miserable, February Saturday like today I can download a good book in a matter of seconds at a great price. I live in rural Ireland. The alternative is to get into my car and drive to Liffey Valley shopping centre, go into Easons and hope they will have what I am looking for.

It’s unlikely they will have what I want because I read a lot of obscure books which are often specialist in a particular area of activity-for example law, or a particular area of law such as advocacy.

The regular bookstore simply cannot match the choice or price or convenience of shopping on Amazon and reading on my Kindle.

And when you get to my age the eyesight for reading disimproves and the text in a physical book is too small. On Kindle I can simply enlarge the text size, and choose the font.

3. Learn and understand digital marketing

The four big factors in selling these books, and promoting the growth of my business and new client acquisition are:

  1. blogging/publishing good content on my websites
  2. Email marketing
  3. Facebook marketing and advertising
  4. YouTube publishing

As long as I have access to these four tools I can generate clients and grow my business.

And the two critical common areas between blogging and publishing my own Kindle books and creating my own videos and growing my YouTube channel?

Firstly, I don’t need permission to do any of it, and secondly I can establish a position of expertise in whatever I publish about. And I can publish with words or video or audio.

So, if you can’t write, whip out your phone and make a video and give something of value to your potential customers/clients. You might be surprised at the outcome.

Online Marketing

6 Steps to Publishing Your 1st Book-What You Can Learn From “50 Shades of Grey”


Have you ever thought or dreamt about publishing a book?

Have you a story to tell? They say there’s at least one story inside everyone.

Have you a particular expertise or experience to share, and which would be helpful to others?

Nowadays, it’s easy to publish your own book.

Did you know that “50 Shades of Gray” was originally self published by E.L. James as an e-book, and a print on demand book? Publishing rights were only purchased by Vintage Books in March, 2012.

This route-an e-book and print on demand-is the route I took in 2015 with my first 3 books.

The KDP (Kindle Direct Publishing) Platform, provided by the internet giant Amazon, ensures it is a pretty simple process to publish your work and have it available to a huge audience.

I’m not saying it is an easy process, because it requires commitment, hard work, and discipline.

But it does get easier-that’s for sure-and once you put a system in place, it is a matter of sticking to your formula of carrying out a series of steps.

Let’s take a look at them, and, by the end of this piece, you will know all you need to know to publish your first book.

Step 1-How to write your book

There is no magic fairy dust involved here; you need to put your butt in a chair with monotonous regularity and write-one word at a time. As a matter of fact, Stephen King was once asked in a  radio interview how he wrote and his reply “one word at a time” nonplussed the interviewer.

But this is not a trite or simplistic answer; the truth is you do have to discipline yourself to write very regularly-for example, every day.

An important factor in the success of your book will be a) its title, and b) the cover of the book. You need a professional looking cover, and a title which will attract attention in a crowded marketplace.

The same sort of copywriting principles which you can read about elsewhere on this site apply to your title; you need to arrest a browser’s attention and promise them a benefit or reason for choosing your book.

Step 2-Format your book for Kindle, Ipad, and other devices

You can write your book in Microsoft Word, but be aware that the formatting of your book needs to be checked carefully before you publish. Kindle formatting is a little different from you might be used to and your book will be available across multiple devices such as IPAd, Android Phones, iPhones, Kindle Fire, and other tablet devices.

Step 3-Upload your book to KDP

Once you upload your book to KDP, you can preview how your book will look across multiple devices, and your really need to check this carefully. Bullet points, for example, in a Work document may show up as something else entirely across other mobile devices so your commitment to a quality product for your readers can be tested in ensuring your formatting is correct.

But it needs to be done.

You will also use the KDP dashboard to choose 2 categories on Amazon for your book to appear, and decide whether you want to enrol the book in the KDP select programme.

This programme, in return for only having your book on Amazon for 90 days, offers you the opportunity to market your book aggressively be giving it away for free for approximately one week or doing a countdown deal promotion.

You might wonder why you would want to give your book away for free. Well, the reason is that if you get a lot of people downloading it, you may well shoot up the bestseller charts in your particular categories which means that once your promotion is over, you should still continue to make sales from browser who check out the most popular books in each category.

Amazon will also get behind your book and promote if it sees that your book is popular.

It’s a bit like having a loss leader in a shop or supermarket for a limited time.

Step 4-Design or order your book cover

You can design your own book cover at the KDP dashboard with their online cover creator. You start off with a choice of template covers and you can choose different images (or none), fonts, colours, etc.

Step 5-Choose your publishing territories, set your royalty rate and price

You then choose what publishing territories you want to sell your book in-for example, and But you can choose every territory on the planet in which Amazon has a platform.

Your royalty rate can be set at 35% or 70%, but to get the 70% you must set your retail price between $2.99 and $9.99. If you price your book outside this range, you will only be eligible for the 35% royalty rate.

You can also enrol you book in the Kindle Book Lending and MatchBook programmes. The MatchBook programme allows customers of your paperback book to buy the Kindle version for $2.99 or less.

The Kindle Book Lending programme allows users of your book to lend the book to family and friends for up to 14 days. You receive a payment for each time your book is loaned.

Step 6-Set up a print version of your book

You can create a print version of your book, and the great news is you don’t have to carry any stock. It’s a print on demand system provided by another Amazon company,

Once you set up your print version on CreateSpace, your paperback version of your book will be available for sale on Amazon. Once someone orders your book, the book is printed somewhere in the United States and posted directly to your purchaser. There is no waste, no need to buy books and keep them in stock (although you might want to give them out to good prospects/leads for whatever business you are engaged in), and the cost per book is very competitive with no worries for you about delivery.

Why publish a book?

Why would you want to publish a book?

Well, firstly…credibility.

If you are competing with other professional service providers, for example, you will clearly set yourself apart by being able to refer to your published book-or by handing a copy to a potential new client/customer. You will gain enormous authority and credibility.

Secondly, it can be virtually impossible to differentiate your business from competitors; finding a USP-a unique selling proposition-can be challenging.

But one way to do this is to tell your story, because we all have a unique story. And what’s the best way to tell a story?

Write a book.

Your next step

If you want to write your story, your book, take Stephen King’s advice: write it one word at a time.

Start with your first small target-perhaps 500 words? 1,000 words?

Set aside time every day.

Commit to putting your butt in your chair every day, and before too long, you’ll be publishing your first book.

Maybe something in your industry as successful as (and better written than)  “50 Shades of Grey”?