Direct Mail Marketing

“Headless Body in Topless Bar”-The Critical Importance of Persuasive Writing in Marketing Your Business

Attention. It’s a scarce (and valuable) commodity. Especially for small businesses with limited budgets. The tabloid newspapers fight for attention every single day in an ultra-competitive market. The “Headless Body in Topless Bar” headline is one of the more lurid and attention grabbing newspaper headlines employed by a tabloid newspaper in New York, the “New …

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The Shocking Truth About Direct Mail Marketing-The Facts You Should Know

Have you ever considered using direct mail in your business? It still works, you know. Although it mightn’t appear sexy. Direct mail is a marketing format that is greatly underrated and overlooked by small businesses in Ireland. This is partly because of the hype surrounding social media marketing. Unfortunately much of the hype surrounding digital …

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