Category: Blogging
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“Headless Body in Topless Bar”-The Critical Importance of Persuasive Writing in Marketing Your Business
Attention. It’s a scarce (and valuable) commodity. Especially for small businesses with limited budgets. The tabloid newspapers fight for attention every single day in an ultra-competitive market. The “Headless Body in Topless Bar” headline is one of the more lurid and attention grabbing newspaper headlines employed by a tabloid newspaper in New York, the “New…
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What Aristotle Can Teach Small Business Owners About the Art of Persuasion
Aristotle. What could you, as a small business owner, learn from a dead Greek philosopher? Lots actually. Let me explain. Firstly, it’s critical to know what copywriting is. Copywriting is simply the writing of materials designed to persuade and sell. In short, it’s persuasive writing. It could be on your website or blog; it could…
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21 Surprising Reasons Why Every Small Business Should Have a Simple Blog or Website
Don’t have a website or blog? An easy to navigate, informative blog is all you need to establish you or your business as a trusted authority. If you are a small business owner and you don’t have a business blog or website you should take the 5 minutes it takes to read this page. Because…