Tag: copywriter
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The Shocking Truth About Direct Mail Marketing-The Facts You Should Know
Have you ever considered using direct mail in your business? It still works, you know. Although it mightn’t appear sexy. Direct mail is a marketing format that is greatly underrated and overlooked by small businesses in Ireland. This is partly because of the hype surrounding social media marketing. Unfortunately much of the hype surrounding digital…
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What Aristotle Can Teach Small Business Owners About the Art of Persuasion
Aristotle. What could you, as a small business owner, learn from a dead Greek philosopher? Lots actually. Let me explain. Firstly, it’s critical to know what copywriting is. Copywriting is simply the writing of materials designed to persuade and sell. In short, it’s persuasive writing. It could be on your website or blog; it could…